BOTTA – made in Lustenau
Today, everyone just says shop when they go shopping. Everyone? No! A village populated by unbending Lustenau residents does not stop resisting clumsy Anglicisms. For example, Botta, which stands for shopping in Lustenau, is a shop selling products from Lustenau. Local Heroes buy at Botta. A meeting place for people and fine products made in Lustenau. We designed holistically, from the naming to the CD to the packaging and to the signage. With the shop, Botta is a pioneer for innovative city marketing. From the naming, the claim and the language atmosphere of the communication to the signage, from the corporate design to the opening campaign, from merchandising to packaging - a project in which we were able to show what is possible if you let us. Best city marketing, with which Lustenau is once again at the forefront. Products made in Lustenau, service office for local marketing, meeting place for events. Local, urban, botta!