Matosinhos Municipal Markets poster

Built between 1936 and 1946, Matosinhos Market was projected by ARS-Arquitectos. A Portuguese modernist architecture icon, characterized by its white strong light and the seaside lifestyle. A building of public interest, Matosinhos Municipal Market maintains its original function, and has been open since the first half of the 20th century. Famous for the fresh fish, it succeeds in allying the tradition of ancient markets – where visitors are confronted with a cornucopia of different delicacies and multicoloured stalls – with the architectural beauty of the surrounding space. Vestígio designed the graphic identity of the market. Inspired by the building's modernist shapes, modularity, tiles and color, the communication system of the Matosinhos Market is a modular system, developed to become the base for type compositions, patterns and illustrations - a reflex of the new users of this market. The poster was designed by using only this very limited modular system. A colourful poster for promotion of the Market. The COVID-19 pandemic created an urge to attract clients to the market in order to help the local sellers.