City of Vila Real urban renewal PEDU Christmas poster

Vila Real is one of the oldest cities in Portugal. The old part of the city is being updated in order to become more friendly for pedestrians, children and old people. It was necessary to communicate this to the population, transmitting the new feeling of the renewed and updated city - specially to younger generations (university students). The idea was to create a communication system that could adapt to all kinds of supports, merchandising, posters, etc. in a young and attractive way. Communicate the city renewal in a way that made the population proud of the reconstruction projects. Simple shapes with different symbols of the city, showing housing, historical buildings, gardens, the city racing circuit and blue sky. Simple and bright composition modules with strong colours and simple shapes. The endless graphic possibilities were quickly adopted by the city and its inhabitants as the identity of the new lifestyle of the old part of Vila Real. The Christmas poster, part of a series, became an integrant part of the city landscape and transmits a positive message, ensuring acceptance and facilitating implementation during the reconstruction inconvenience on the targeted sites, specially during Christmas.