Adobe Creative Jam

Advertising & Events Poster Design Event PR International Events Event Coordination Poster Art
Ruud Visual Designer, Art Teacher

Since 2017 during Dutch Design Week, Ronald den Bekker and I have organized the creative event Creative Jam at SintLucas in our role as Adobe Educational Leaders. Several International School Teams compete for the coveted cup for the best idea. Whereas in 2017 when we started, 7 teams competed, in 2019 no less than 18 teams from five different countries participated. More than 90 students from 13 different schools. The Creative Jam is a competition in which teams complete an assignment within a specified time and present this assignment to a professional jury at the end of the day. The assignment (2019) was to better market Philips Hue (smart lighting). The Creative Jam is not just a competition where the best idea is rewarded, it is an opportunity for students to meet and get in touch with renowned companies from the creative industry.