Packaging design for a product line of medical devices

Visomat is a product line for blood pressure monitors. In the centre of the design concept are colour-coded product visuals as a guidance system, which communicate the individual strengths of the products and ensure optimal impact on the shelf with their striking use.

The new packaging design boldly showcases the functional strengths of the devices. The product images merge with the iconographic visuals to form a single unit.

Equally important is the communication of clear facts: USP icons and product or certification seals on the front convey valuable additional information about the product.

The new design vs. old

Colour coding, typography, imagery: the elements of the visomat corporate design.