DIY Your Eat
Graphic Design
Advertising Campaign
Rebranding
Copywriting
Campaign Design
Film, Video & Animation
2D Animation
Advertising Campaign
Video Advertising
Advertising & Events
Rebranding
Art Direction
Final Artwork
Brand Styling
Advertising Campaign
Art for Brands
Poster Design
Poster Art
Design
Campaign Concept
Concept Development
Rebranding
Art Direction
Painting & Sculpture
Collage
Collage Art
Harriet
2D Illustrator, Illustrator, 2D Animator, Concept Designer, Digital Illustrator
*Awarded, D&AD Yellow Pencil, 2021 *Winner, IDI Award for Use of Illustration in Design, 2021 DIY Your Eat shows that Grey Poupon is a reliable ingredient, worth investing in for your home. You can upcycle your meal with quality ingredients if your home is stocked right. I show that by using exclusively found elements, from the colour scheme to the type to the background. All of it is outsourced and combined to create the recipe that is this campaign. Encouraging upcycling not only encourages sustainability but also creates a novelty in the current cultural climate, and novelty is craved. Just as much as some awesome food! The limiting nature of the idea of upcycling creates a playground for creativity all from the comfort of home.