Style & Sun @Specsavers
Advertising & Events
Design Direction
Outdoor
Idea Generation
Presentations
Multimedia
Concept Development
Advertising Campaign
Online Advertising
Art Direction
Social Media Advertising
Design
Concept Design
Adobe Creative Cloud
Brand Design
Cross Media
Campaign Design
Andrea
Art Director, Designer, Graphic Designer, Copywriter
Specsavers are famously known for good value glasses. With 1300 frames in almost every store - there are loads of great styles to choose from. But style has never really been shouted about, until now. This is an ongoing project to redefine how Specsavers speak about style and how they express it visually. The work was kickstarted with a smaller campaign focusing on sunglasses, producing assets for OOH, POS, Press, and Digital Display
https://www.andreaogmike.com/style