The LUXe Range @Specsavers
Advertising & Events
Asset Creation
Social Media Advertising
Creative Production
Brand Communication
Online Advertising
Print Ads
Idea Generation
Outdoor
Art Direction
Concept Development
Design
Cross Media
Campaign Design
Concept Design
Layout Design
Graphic Design
Adobe Creative Cloud
Graphic Layout
Andrea
Art Director, Designer, Graphic Designer, Copywriter
This campaign is all about the luxury feel of Specsavers new Nordic-inspired LUXe range, and their design credentials. Everything has been carefully crafted to really home in on that minimalistic Nordic-vibe, whilst showing off the glasses in a bold and beautiful way. By using Nordic letterforms within English words we playfully nod to the range's design origin whilst having a warm, Specsavers tone of voice. Sø snasent.
https://coffeeand.tv/work/luxe-frames/